One of the latest buzz words in the entertainment industry is Over The Top (OTT). But, what does this actually mean? What is OTT digital broadcast delivery and can you benefit from it? Read on to discover everything you need to know.
What does OTT in broadcasting stand for?
So, what is OTT in any case? Well, this stands for ‘over-the-top’ and it is a term that is utilized to describe the delivery of television and film content via the Internet, meaning users do not need to subscribe to a satellite pay-TV service or a traditional cable service.
What's the difference between OTT and other formats such as IPTV?
You may be wondering how an OTT cloud TV differs from IPTV, as both involve video being delivered through the use of the Internet. However, the difference lies within how this service is provided. Linear OTT is delivered via public Internet. On the other hand, IPTV is delivered using the service provider’s own hardware and equipment. Because of this, OTT does not require a number of different system operators in order to control and distribute content.
A lot of people also wonder about OTT vs VOD. VOD media is Video On Demand. The lines between OTT and VOD workflow often get blurred. However, they are not mutually exclusive. VOD encoding means you can play-back content whenever you wish whereas OTT is about using the internet to transmit instead of cable or satellite.
What are the benefits of OTT Broadcasting?
There are many benefits associated with OTT IPTV streams and OTT player channels. This includes the fact that infrastructure is not needed nor are a number of different system operators. With OTT TV, you have a much more convenient way of gaining access to a huge number of TV channels and shows.
What are some popular examples of OTT media services in the US?
The most popular OTT channel providers and media services in the US include Hulu, Netflix, and Amazon. Netflix has the top spot at the moment. However, there is potential for Amazon Prime to get that number one position, as there are more subscribers to Amazon Prime in the United States than Netflix. The trouble for Amazon is that a lot of their Prime members do not use Prime Video and so this is something they are trying to bridge with their advertising.
Any recent trends in OTT broadcasting?
We are seeing a number of trends in OTT 4K and broadcasting, including the ecosystem being changed due to strategic partnerships and consolidations, for example, Amazon Prime features content from Showtime, Cinemax, and HBO. Moreover, the OTT cloud and OTT server model is changing the value chain of content creation and distribution.
DAZN and their conception
Another important change in the world of OTT transmission is the introduction of DAZN. DAZN is a subscription video streaming service. It offers on-demand and live streaming of events in countries around the world. It is acquiring exclusive OTT streaming rights to a number of different sports across the world. For example, it has exclusive Canadian rights to the Europa League and UEFA Champions League soccer.
As you can see, there is no denying that OTT TV channels are making big waves in the entertainment sector at the moment. The recent birth of DAZN and their increasing dominance is a prime example of this, giving us a great indication of where television and entertainment are heading today. A cloud TV OTT platform is the future.
At Cosmos, we can provide IPTV and OTT broadcasting solutions to help you get your content out to the right people. With our solution, you can playout file-based and live services, and we can host your channel from a data centre or your very own Master Control Room. You don’t need to invest in capital infrastructure when you opt for Cosmos and can also avoid the costs of technical maintenance.
Want to be part of the digital revolution? Contact Cosmos today and discuss your requirements with one of our resident experts.