There is no denying that there have been massive changes in the world of broadcasting technology and the way in which we go about consuming tech. One big change is the introduction of video streaming. What is video streaming and how do streaming services work? Here is a quick guide to what you need to know!


What is streaming?


What is online video streaming? This is a form of media streaming whereby data from a video file is delivered consistently via the Internet to a remote user. It enables a video to be viewed on the Internet without being downloaded on a device or a host computer.

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What platforms now offer video/live streaming?


There are so many different platforms that offer live streaming today. This includes Twitch, which is one of the most popular platforms for demand videos and live streaming. Plus, a lot of social media platforms have started offering live streaming possibilities, including Facebook, YouTube, Twitter, and Instagram. Other platforms for live streaming range from Dacast and USTREAM to Younow and Periscope.


How does streaming work?


So, how does video streaming work? To understand this, you need to understand how data gets to your computer. There are two ways you can download content over the web, including streaming and progressive downloads. Progressive downloads represent the traditional download that you are familiar with, i.e. you cannot use something until it has fully downloaded. However, what makes streaming different is that you can start watching before you have downloaded the entire file.  

Any recent trends/statistics in live streaming?


Live streaming has become more and more popular in recent times. This is because it is accessible by so many different platforms today, enabling users to get great content out to their audience in real time. Here are some interesting stats: 


  • 80 percent of customers would rather watch live brand videos than read a blog
  • 47 percent of the viewers of live video streaming around the world are watching more live videos than they did a year ago
  • 63 percent of people aged between 18 and 34-years-old watch live streaming content on a frequent basis
  • Live streaming is a game-changer in the field of broadcasting, and with more and more people jumping on board, it will become a commonplace marketing tool for many industries.


How is the internet coping with live streaming?


Whenever a new technology is introduced, it is important that the infrastructure of the web moves forward too so that this new tech can be embraced. This is something we have definitely seen with online streaming. After all, with internet speeds getting faster all the time, this is something that was definitely required for streaming. Obviously, you need the live show your watching to download faster than the speed you are watching it!


So, there you have it: a quick guide to video streaming. Hopefully, you now have a better understanding of what online video streaming is and how it works. If you want to know more, keep tuned into our blog for all the latest news and developments in the ever-changing world of broadcasting tech.

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Why Choose Cosmos?

 At Cosmos, we can provide IPTV and OTT broadcasting solutions to help you get your content out to the right people. With our solution, you can playout file-based and live services, and we can host your channel from a data centre or your very own Master Control Room. You don’t need to invest in capital infrastructure when you opt for Cosmos and can also avoid the costs of technical maintenance.


Want to be part of the digital revolution? Contact Cosmos today and discuss your requirements with one of our resident experts.

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