It’s not too long ago since we were only able to watch television via cable signals and over-the-air broadcasts. However, huge advancements in technology in recent years has made it possible to enjoy TV on a wide variety of devices such as phones as well as tablets and laptops. New technology has always caused dramatic changes in how we consume media. If you think back to how radio becoming a massive competitor to newspapers a century ago. Today, digital is doing the same thing. It’s disrupting and revolutionizing the way we consume media. We can now watch films and TV from anywhere as long as we have an internet connection and as technology continues to innovate, it’s exciting to see how things are shaping up for our industry.
Recent trends in broadcasting
There have been some big technological changes in the world of broadcasting recently. It’s thought that social media will play an even bigger role in TV consumption over the coming years, with more and more broadcasts appearing on sites like Facebook and Twitter. Meanwhile, TV ads remain the most effective way to promote products and services to people and more and more niche music streaming services are gaining ground. Consumers are increasingly choosing media access over ownership, with around 44% of internet users watching TV on mobile devices.
You may have encountered the term ‘over the top’ broadcasting recently. OTT broadcasting is broadcasting which totally bypasses traditional TV and is sent straight to the internet. These broadcasts are normally accessed on computers and mobile devices but can also be viewed on digital media players like games consoles and smart TVs. Viewers around the world are spending less and less time watching traditional TV, especially at the time it actually broadcasts, instead opting to view traditional and OTT broadcasting at times that suit them.
This is where IPTV comes in. IPTV is an acronym for “internet protocol television”. IPTV is delivered to you via your internet connection. It can be compared to services like Netflix, though the focus is on actual TV as opposed to films and syndicated shows. Many TVs can't show IPTV without the use of a set-top box to essentially translate it. However, you don’t need any special equipment to show it on your computer, and when you set up your TV to mirror what your laptop is playing, you can watch IPTV on your TV without using a set-top box.
The three main IPTV formats are VOD or Video on Demand, which gives you access to video whenever you demand it. With VOD, the main focus is on films and TV series, and you have no time limit for how long you can watch unless the service loses the rights to show the content. Time-shifted media is also known as “catch-up TV”, where you normally have a period of 30 days to view programmes that have recently been broadcast on traditional TV before they are removed. In live IPTV, programmes are shown as they are being broadcast. This is particularly popular amongst sports fans who like to watch sporting events on the go.
At Cosmos, we can provide IPTV and OTT broadcasting solutions to help you get your content out to the right people. With our solution, you can playout file-based and live services, and we can host your channel from a data centre or your very own Master Control Room. You don’t need to invest in capital infrastructure when you opt for Cosmos and can also avoid the costs of technical maintenance.
Want to be part of the digital revolution? Contact Cosmos today and discuss your requirements with one of our resident experts.